Did you ever have a client tell you he/she was searching for a house in Ventura County, only to find out that the client was searching for a house in Santa Barbara County? Now new technology for real estate allows realtors to know what their clients really think. That kind of thing happened to Tracie Norman. BoomTown, the real estate software used by Norman, exemplifies the next-generation software that real estate agents are using to better understand and interact with clients, wrapping together a property search website with marketing, task management and customer relationship management systems.
“We track everything you do,” said Matt Arout, BoomTown’s “go-to-market program” manager.
“Every action you click, print a flier … every time you do a mortgage calculator — that’s all there.”
Real estate is seeing technology being used in more and inventive ways. The products and applications are helping both realtors and buyers and sellers of real estate.
What has been described as “An innovative visualization software application will hit the marketing forefront soon, promising to change the way consumers look at everything from real estate listings to home furnishing products and services. The official launch of Picture this.today occurred at the world’s largest home furnishings industry trade show; High Point Furniture Market in High Point North Carolina last October. Picture this.today is a sophisticated product with exceptional image quality, bringing all the marketing benefits attributed to home staging, 3D floor plans and virtual tours into the mainstream real estate market.
Picture this.today follows another new software program called StreetEasy’
There’s a new app for your smart phone or tablet. New York City real estate professionals and buyers of real estate now have StreetEasy. According to their website, “StreetEasy gives you all your market search details in one place. You can search for a home in traditional ways or by school zone, building, and neighborhood. You can share your opinions on anything related to your neighborhood or real estate. You can save searches and have us email you when new information is updated.”
StreetEasy was launched in 2006 and purchased by Zillow. With StreetEasy you can now search by listings, save your search, search for recorded sales, search for open houses, or search by price or price per square foot. You can connect to social networks and even find a broker. As a broker you can use the site to manage your listings and increase your own exposure
The new StreetEasy real estate app can be downloaded for free from the App Store on iPhone, iPad and iPod touch or at http://bit.ly/1tEC3dE.
What’s next, virtual consumers? You laugh, but we had “no-doc” loans. Why not “no-reality” buyers?
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Coal to Cash Homebuyers, Inc. not the “traditional” route, but we CAN help and we can do it quickly. Give us a call today.
